Work

Designer
Product Manager
Taco holder enthusiast.

Thats me, Brent, a product manager & designer focused on implementing and creating software with 10X potential for businesses. I have been building iOS products for 12+ years have worked with software developers for 14+ years. I've worked with both startups & Fortune 500 companies.

My specialties: 
  • Growth Product Management and Product led growth. Implementing software for businesses with 10X potential (HubSpot, Klaviyo, ChatGPT API, automations, and more)

  • New Product creation for businesses with 10X potential. (Custom software products, apps, and more)

Some things I've done:
  • I've been featured in the Wall Street Journal and in AdWeek magazine

  • I've been featured by Apple on the AppStore twice for apps I've built and launched (creator, designer, PM) A few of my apps here

  • I built an iOS SDK startup as founder, worked with Nike, EA Sports, and raised funding from angel investors (who invested in Twilio & Uber)

  • Added a $250,000+ revenue stream to an iOS app in the finance space with in app purchases

  • Grew an 8 figure luxury retailers website & app leads 240% in one year, they later hit multiple 9 figures in annual sales.

  • Designed, and patented Taco Throne - a new elevated taco holder at Tacothrone.com

Work Samples

European Watch Company

Luxury Retailer

Work details

  • Led the redesign of Europeanwatch.com twice which decreased bounce rate by 30+%

  • Grew web leads 500%+ over 6 year period as growth lead.

  • Grew iOS app leads 600%+ over 6 year period as growth lead, leading to $100M /year in sales from the app.

  • Led roll out of Apple Pay for the EWC iOS app. Millions in sales. 5 and 6 figure transactions across the world. God bless the iPhone.

  • Designed app Sell/Trade flow increasing monthly Sell/Trade leads by 7X

  • Designed native in-feed iOS ratings prompt growing app ratings from 24 total reviews with an average of 4.7/5 rating to 1,000+ at 4.9/5

  • Built custom software tool that increased company Google Reviews from 246 to 600+ in 12 months

  • Led 95% of internal and external software projects as growth PM leading to $100M+ in sales.

  • Started email marketing initiatives and tracking, which now accounts for 20+% of monthly leads

  • Implemented company analytics for both web and iOS.

Becton Dickinson (NYSE: BDX)

Healthcare

Work details

  • Designed iPhone Prototypes for BD Digital team with figma and invision

  • Prototyped new features, flows and interactions for the field sales team iPad app

  • Redesigned AppStore Assets for BD Diabetes Care app

  • Created prototypes for field user interviews for Japanese, German, and Portuguese teams

CoinStats

Cryptocurrency tracking app

Work details

  • Designed user onboarding for popular crypto app with 500,000+ MAU.

  • I was hired to design the user onboarding for CoinStats; a popular crypto tracking app. At the time, CoinStats users owned over $5B in crypto synced via wallets from the app.

  • I made it easier for first time users to complete the core actions in the first use of the app which were following crypto (to ask for push access) & syncing your wallet to the app (for stored value and monetization). Syncing a wallet would trigger the monetization ask if the user had over $5,000 in the wallet. CoinStats limited free users to $5,000 tracked.

  • My new onboarding added $14,000+ in recurring IAP revenue in first 30 days (tracked via amplitude)

  • Came up with and designed the popular "Crypto calc" feature concept in the app to see "What if" scenarios aka the "FOMO Calc".

Cinnamon Freak Ice Cream (project)

DTC Ice cream concept
cinnamonfreak.com

Work details

  • Concept design & Branding

  • Creative direction

  • Prototyping with Figma and Webflow

Taco Throne

I designed and patented taco throne.
A luxury taco holder for taco night


tacothrone.com

Work details

  • I designed, and received a patent for my dream taco holder.

  • I hated current taco holders. Cheap, uninspiring, and not fun. So, I created a first of its kind taco holder. 2 years, many design iterations later, it is finally live. Patented on May 7th, 2024 (2 days earlier would have been perfect)

  • Now for sale at tacothrone.com